Ceram square ad campagne
For its new advertising campaign that spans the entire month of October 2015, CERAM SQUARE opted for the Street Marketing. Indeed, next to Print versions campaign for urban visual display, a highly visible unipole on the road of Marsa was presented in 3D with a giant sink over 3 meters in height and size of mixer proportional. 3D dimension is not the only differentiating this display, a dynamic dimension has been provided with a system that makes functional faucet and the water flowing to the sink. The concept has attracted the interest of motorists and the media that ensured an impressive coverage of this event including the electronic media. The communication policy adopted by SQUARE CERAM during this campaign is just the beginning and will be complemented by recall actions in the coming months.